Visibility solutions when your business lacks market differentiation
Target Position Your Brand To Accelerate Growth
WHAT WE DO THAT'S DIFFERENT
TargetPositioning takes a very different approach to building a compelling public profile for a client. We don't compete with firms that promise coverage volume, but nothing ever reaches a customer or prospect. We deliver market differentiation - and there's a key difference for any company looking to be an industry leader.
We build a unique storyline that stands out, taps into broader industry themes, and expands both your visibility and your business.
While our expertise is working through ever-changing media channels, our philosophy and practice looks at the entire spectrum of your public engagement or touch points for your market, current clients and prospects -- press, web, branded content, commentary etc.
We work closely with your key executives and marketing and communications teams to design a "who you are and what you stand for" program. The TP model is the proprietary storyline and brand differentiation analysis designed and used by Tracey Gordon to advance the profiles of industry leaders.
The technique uses a mix of market research, interviewing your key people, and industry experts, followed by a deep review of how the company speaks to your key constituencies.
We then build a unique identification storyline specific to who you are. This draws on your philosophy, value system, and culture as these are elements found deep within your brand's core. It's always the "who we are" that separates the very best in any industry from everyone else. These are the companies whose storylines stand out, that customers are drawn to, and everyone wants to emulate.
That's TargetPositioning, and we'd love to work with you.
WHAT PEOPLE SAY
Former CEO Global Financial Firm
"Tracey's strategies helped us tell a story that put
us far ahead of the competition and kept us there. Her ideas told a standout picture of a dynamic company disrupting an entire industry. She has
a unique and invaluable skillset -- coming up with
the differentiating storylines that companies most desire, because these are the
ones that propel them into best-of-class status."
Global Asset Manager
"If your challenge is
separating your brand
from the crowd, Tracey
is the person to call.
She is the most effective
I have ever worked with.
Her knowledge of our business ensured
close cooperation with
the marketing strategy,
resulting in powerful
success stories that
resulted in a significant increase in assets."
"Tracey has an acute understanding of
both the business and
earned and owned media worlds. She knows how
to match what's going
on in the former, to what
is needed to propel a brand.
Her ideas are always
and stand out.
She is, without doubt, one
of the best communication pros, with a remarkable reputation among
CCO Global Bank
"Few communication experts have the skills
to frame a truly unique storyline for a company
and its business.
Tracey's ideas always
reflect something quite extraordinary, a story
no one has ever
thought of before. She's particularly skilled at understanding complex business ideas and packaging them into something very compelling."