Founder, TargetPositioning LLC
As a senior communication strategist working with some of the world's largest financial companies, Tracey acquired a reputation among executives, marketing experts and journalists for crafting unique and memorable campaigns.
With a deep understanding across all areas of the financial services industry, and the ever-shifting information and visibility landscape, she became known for seeing opportunities that truly stood out. Her gap analysis approach put these companies on the map and was a key driver of significant business success.
Tracey became one of the most sought-after strategists during her time at Fidelity Investments, Morgan Stanley, Charles Schwab and ING. At Edelman, she was a senior corporate advisor for the Citi, Barclays Wealth, GE Capital, Schwab, and global executive positioning teams.
TargetPositioning LLC is a consulting firm that uses the same approach to create high impact market differentiation that defines great financial companies.
ADDED BILLIONS IN NEW ASSETS, CLIENT BUSINESS
Tracey's strategies for wealth management, fund managers, capital markets
and investment banking
teams increased market
from existing clients, and
recognition from new ones
--- all leading to billions in
new asset and revenue flows.
Branding the C-Suite
and other key executives
is an essential component
of any company's storytelling.
Who better to relay the strategy
and execution message
than those doing it - the "people behind the strategy."
They became the storytellers, providing a human narrative to great global business successes.
With a viewpoint that
crises create opportunities
to build forward momentum, reputation and relationships,
Tracey developed comeback storylines time and again.
As competitors kept away
from the market spotlight and
the media, her proactive
strategies helped companies
fill a vacuum that led to
long-term relationships with reporters that proved invaluable during subsequent crisis.